Business Card

OHHHH NOOOOOOOS! My laptop crashed, all my raw files were gone and I could not find the same picture of that pair of white heels online. So very unfortunately I had to redo my abstraction assignment. D: But I could also say it's a blessing in disguise because my family and I love this new version much more!

Here's my initial sketches:

And then the illustrated version: (the 3rd design with an arrow pointing towards it is what I'm going to work on for the business card)I chose that over the 4th one as the 4th one, even though people could still tell its a heel, was not distinctive enough. Much less to say the 5th one looks somewhat like a duck's head.

Here's my first try on the business card. I chose the Queen of Heels as my slogan among a few that I came up with. There were Let our Heels Walk the Mile for You, Not Just Nearly Heels, but Stunning Heels and also The Right Heels for the Right Time. Reason being... I prefer it short and catchy. My brandname is Heellos, a word play with the combinations of heels and hello.

And my second try. Made the crown appear as though it's worn by the heel.

I know we were only supposed to do 2 and choose from there, but I find the 2 designs quite similar. So I forced myself to come up with some other ways to place the brandname and the heel. The overall style is more different than the first two. I used the heel and part of a calf as the letter H. I re-used the colour and design of the heel in my first try because I really like it. I drew it on illustrator the same way as how I would paint leopard prints on my nails. And here's what I've got, my third attempt.

My friends say the calf looks weird uncolored though. And I agree with them. I have not chosen which to use for my final. Here's where I need help. Please advise! :>

Here's my company write-up:

At Heellos, you will find high heels for every occasion. Be it a pair of heels for formal events, for your dates, for parties or gatherings with your friends, you name it, we’ve got it. We specialise in designing trendy and stylish heels catered for adults and young adults. Also, what would furthermore please you are the affordable price tags you can see in our stores.

Fret not, we do not compromise quality for cost. Each and every heels cushioned under your soles are manufactured with tested materials. Every design has also been machine-checked for its durability by at least 3000 times of foot pressure.

Facing the problem of a foot bigger than the other? No worries, we offer sales in different sizes too! Alternatively, you can approach any of our friendly staff to stretch and broaden the tip or heel of your covered heels.

So why wait any longer? Drop by one of our stores today.
For more information, visit our website at http://www.heellos.com

Degree of Abstraction

This image I chose is rather simple and thus I had quite some difficulty removing parts by parts of it. At the 4th stage of abstraction the image loses its specific meaning. From then, friends have started off guessing things like "a child at the top of a slide", "a duck with long beak" and "someone's arm holding something sharp", even though some correctly guessed heels.

From realistic to abstract (5 levels of abstraction)

Our drawings telling the word

In today's classroom activity, Christopher and I were given the words 'champion' and 'endless' and we were supposed to draw the one image which tells the word. Here goes.

Me, Myself and I (Revised)

I've changed my final version of Me Myself and I from this:

To this:

I didn't quite like the first one as the colours are solid and there is no texture to the heels. But when my laptop crashed, I lost all my raw files on illustrator so I could only use this version with the letter S not the same as the previous one.

Now that I put both side by side, I prefer the second one(the final one) as I feel the strap behaves as an element of continuity which brings the eyes from the letter A to S. Whereas for the first one, the letters look very separate and lifeless. That's my two cents worth.

Also, I retained my hand-drawn-illustrator-traced words as I really like them. (:

Me Myself and I (prototypes)

I have finally completed my first assignment! The biggest problem I faced this time was with the use of Adobe Illustrator and Photoshop. I've missed all the Monday and Friday workshops because of either trainings or matches as it's now the competition season.

Anyway, this is my final piece for 'My name is Jas and I love shoes'. Some comments given by my classmates were that the shoelace was a tad distracting and so I hid it more. Also, I tilted the shoe in the middle so that the end is shorter and it looks more like an A.

My second design, 'My name is Jas and I love photography'. I prefer the first design as the JAS here is not as distinguishable. The colours look a little kiddy too. :S After hearing from my friends, I tried lightening the colours of the background and camera body to make the letters JAS more pronounced. I thought perhaps I should bold the letters more?

Somehow I find the drawings (everyone else's and mine) nicer as they were before all the adobe processing.

Me Myself and I (design concepts)

My name is Jas and I love heels/photography_

I have finally completed my eight thumbnails! All my friends, like me, prefer the 'I love heels' thumbnails to the 'I love photography' ones. I generated most of my design ideas through surfing the internet, and perhaps one from the examples Julian showed to us in class.

I missed my first tutorial and thus missed all the critiques I could have gotten from my classmates. D: Among these thumbnails, I chose the first one among the 'I love heels' (I'm going to infuse a little concepts from the last thumbnail) and the first one among the 'I love photography' to develop as my prototypes. Then I vaguely remember Julian mentioning, "Students always like their first design, always" and I wonder if the rest chose their first designs too.

How I produced my work- drawing with pencil, coloration with color pencils, and finally outlining with black g-2 pen. Unbiased across all thumbnails.

Types of representation

In today's classroom activity, ShuLin and I created iconic and indexic representations of the objects that we thought of. We were unsure if we got the clock correct, so we went on to draw more...